ADIDAS × TOM DIXON
Visual identity for a capsule collection & exhibition, showcasing an unusual collaboration between ADIDAS × TOM DIXON
An unusual new collaboration by adidas and British industrial design studio Tom Dixon, launched at Milan Furniture Fair showcasing their first apparel collection.
The visual identity for the concept collection spans clothing, objects, print and environments and for this reason, a strong typeface – that plays off the studio’s British heritage – was selected. In collaboration with Tom Dixon, a rich palette of colours and imagery was defined to tell the story of the multifaceted design-thinking and functions of the capsule objects.
Collectively the visual identity appropriates the design methodology that underpins the collection. A series of typographic slogans and photographic reference accompany each object, documenting and accentuating Tom Dixon’s unique and eccentric standpoint while extending the ideas behind the collection into playful narratives and engaging content.
Commissioned by adidas and Tom Dixon
Exhibition design by Design Research Studio
Visual Identity, Art Direction, Photography, Exhibition Design, Packaging Design, Naming and Language