Visual identity & design for the industrial designer Alexander Taylor underpinned by a bespoke studio typeface.
Alexander Taylor is a London based industrial design and innovation consultancy with a focus on research, development and material processes.
The visual identity is underpinned by a bespoke studio typeface that foregrounds the studio’s excellence in design innovation and process. Trans-disciplinary in nature the studio helps collaborators’ bridge design and new technologies.
A customised version of PX Grotesk which combines digital precision and classical grotesque linearity was developed for studio communications and a wordmark. The typeface is designed to reflect the studio’s ethos of operating at the intersection of art and technology.
Commissioned by Alexander Taylor
Typeface with Optimo Type Foundry
Visual Identity, Typeface Design, Website Design, Marketing Materials