Alexander Taylor is a London based industrial design and innovation consultancy with a focus on research, development and material processes.

The visual identity is underpinned by a bespoke studio typeface that foregrounds the studio’s excellence in design innovation and process. Trans-disciplinary in nature the studio helps collaborators’ bridge design and new technologies.

A customised version of PX Grotesk which combines digital precision and classical grotesque linearity was developed for studio communications and a wordmark. The typeface is designed to reflect the studio’s ethos of operating at the intersection of art and technology.