COOK IT RAW
The book tells the story of four unique experiments that saw some of the world’s most progressive chefs come together to explore social, cultural & environmental issues through food.
Commissioned by Phaidon, Cook it Raw tells the story of four unique events that saw some of the world’s most progressive chefs come together to explore social, cultural and environmental issues through food.
The book is robustly structured into four chapters, each documenting one event. The experimental nature of the project is captured on the book cover through the use of an administrative type check-list that details each event and then re-introduced throughout the book on a heavy card to mark the beginning of each chapter.
Materials and stocks were chosen to encapsulate an experimental mood. A monospaced typeface contrasts with a characterful sans serif to supply a scientific quality, while hand-drawn elements encircle and strike-out information, forcing a re-evaluation of ideas and humanising the documentation.
Published by Phaidon
Format: 250 × 290mm 208 pages
Book Design, Editing