A new visual identity for the London based finishing house devoted to the fashion image.
IMGN is a London based finishing house devoted to the fashion image working with leading photographers, publishers and brands worldwide.
At the centre of the visual identity is a modern sans serif wordmark framed inside a block. This represents the image and more specifically the medium format image that is synonymous with fashion photography. Dependent on the application the block houses imagery, typography and colour or can be debossed in physical executions.
The website foregrounds the studio’s output by showing the images they help create every day inside the branded frame. Black and white typography provides clarity and exemplifies an attitude befitting of the fashion canon.
Photography by various authors
Commissioned by Neil Pemberton
Visual Identity, Type Design, Website Design, Naming and Language